How does anything go from a fan-made trailer to a final film? Here’s how.
Technotise is a Serbian comic created by Aleksa Gajić and Darko Grkinić, and debuted to much acclaim in the comics industry. It’s the story of Edit, a young woman in not-too-distant future who suddenly finds her life turned upside down when a free thinking machine starts replicating inside her and aligning with her nervous system. As the company she works for tries to capture her to extract the machine, she finds herself capable of superhuman feats in her escape. Ultimately the story attempts to address issues of free will and spirituality in the age of machines, territory that had been covered fairly well in The Matrix. Fortunately there’s enough different about the story and the writing is fairly sharp that it stands alone.
They also animated the main character, Edit, where she found her way into several music videos that can be floating around.
What followed was the natural progression of an animated feature film based on the comic called Technotise: Edit I Ja (Edit and I). Even though the film still has no DVD release date, it’s pretty available through other channels and is worth the watch.
The Path to Live-Action
Scott Glassgold of AIM Entertainment acquired the live-action film rights to Technotise and came across the editing talents of Jaron Pitts on Youtube. Jaron had put together a fan-made Green Lantern trailer pieced together from other films footage and manipulated in such a way that it was representative of what he thought the feature film should look like.
Scott hired Jaron to do a similar thing with Technotise and he put together a fairly rockin trailer pieced together from movies like Resident Evil, Ultraviolet and Surrogates among others.
It worked. The fake trailer got the attention of Avatar executive producer Laeta Kalogridis who came on board and immediately started shopping the project around town. Last word is that the project has now found a home at Legendary Pictures and is being pushed into pre-production. It’s entirely possible we could see a Technotise film in late 2011 or early 2012.
It begs the question though… is this process the new form of market testing in Hollywood?
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